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Social media marketing tips for your business.
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How Facebook Decides What’s Trending
You may have recently noticed a new feature on your Facebook side bar; a little panel called “Trending.” So, what is this new feature and
5 Fresh and Fun Restaurant Promotion Ideas
As a restaurant owner, the basics of restaurant promotion will have been drilled into you ad nauseam over the years; be active on Facebook, create
What Not to Do on Social Media (If You’re A Small Business)
The emergence of social media as a marketing tool has been a game changer for small businesses. Suddenly you don’t need a massive budget to
How Does Twitter Go About Deciding What’s Trending?
A Twitter trending hashtag. Whether it’s an earthquake in South America, the death of a rock star, or a model wearing a particularly revealing swimsuit,
10 of the Best Promotional Ideas for Bars and Cafes Using Social Media
There are endless social media-focused promotional ideas for bars and cafes – you’re really only restricted by your imagination and how social media savvy you
Restaurant Marketing of the Future: Measurable and Local
The marketing game has changed a lot over the last couple of decades. Where marketing strategies of the 80s and 90s might’ve centered on flyers,
Trending Restaurants on Social Media
When you study the marketing approach of trending restaurants on social media, you’ll notice that they have a few things in common. Whether it’s a
4 of the Latest Hospitality Social Media Marketing Trends
As a pub, bar, café or restaurant, it’s important to stay relevant. Marketing is the obvious way to do this, ensuring that your business remains
Instagram Stories and Your Food
Social media and social media marketing are an ever-evolving beast. Keeping abreast of social media involves keeping up to date with the newest features of
5 Common Social Media Marketing Myths Debunked
Social media is a marketing channel ripe for rumor and speculation. Because it’s so new and in such a constant state of flux, it’s easy
10 Best Promotional Event Ideas for Cafes, Bars and Restaurants
Promotional events are a trusty old tool in the marketing tool-belt for the hospitality industry. Ranging from regular happy hours to one-off, pulling-out-all-stops parties, these
Proven Promo Ideas for Happy Hour Success
Happy hours are as ingrained in the Australian culture as the 40 hour working week. In fact, for some people, you can’t have one without
Restaurants: How to Use Hashtags to Promote Your Business
When promoting a restaurant on Instagram, hashtags amplify the effect of your efforts. They increase the reach of your content and they brand and position
5 Food Bloggers You Need to Follow
In many ways, foodies are one of the major beneficiaries of the digital age. It’s never been easier to stake out new restaurants, purchase exotic
How to Build a Restaurant Social Media Marketing Plan
It’s no secret to business owners, and especially restaurant owners, that marketing on social media is one of the most effective ways to increase business
8 Hot Tips for Food Photography in the Instagram Era
We all know that it’s seemingly a violation of Instagram policy to not have at least 50 percent of your gallery showing sunsets and food.
How to be Social Media Savvy as a Small Business
As a small business owner, social media presence is essential for exposure, branding, customer service, marketing, and all manner of other uses. The modern day
Tips for Social Media Managers: 5 Essential Habits to Being Successful
If you were talking to your 2006 self and said that you’re a social media manager, younger you might respond with “yeah, but what do
5 Social Media Marketing Mistakes Restaurant Owners Should Never Make
Marketing on social media is critical for any business in this day and age, and restaurants are no different. Social media marketing allows you to
The Keys to Using Social Media to Promote Content
You’ve worked long and hard at creating a stunning piece of content. You’re proud of it, and so you should be – it’s great! But
The Best Bar Promotion Ideas to Boost Your Bottom Line
Bar promotion and marketing can satisfy a range of goals, and the strategy you use to advertise your watering hole depends on what you’re trying
The 4 Integral Components of a Good Social Media Marketing Campaign
Despite the field of social media marketing still being very much in its infancy, many campaigns have already shown how it’s done. While the formula
Happy Hour Marketing Ideas
For as long as there have been bars, there have been happy hours. It’s that sweet window of opportunity for patrons to nab a deal
The 10 Commandments of Small Restaurant Marketing
More often than not, the marketing your small independent restaurant is the job of you, the small independent restaurant owner. You don’t have access to
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