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Social media marketing tips for your business.
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How to be Social Media Savvy as a Small Business
As a small business owner, social media presence is essential for exposure, branding, customer service, marketing, and all manner of other uses. The modern day
Tips for Social Media Managers: 5 Essential Habits to Being Successful
If you were talking to your 2006 self and said that you’re a social media manager, younger you might respond with “yeah, but what do
5 Social Media Marketing Mistakes Restaurant Owners Should Never Make
Marketing on social media is critical for any business in this day and age, and restaurants are no different. Social media marketing allows you to
The Keys to Using Social Media to Promote Content
You’ve worked long and hard at creating a stunning piece of content. You’re proud of it, and so you should be – it’s great! But
The Best Bar Promotion Ideas to Boost Your Bottom Line
Bar promotion and marketing can satisfy a range of goals, and the strategy you use to advertise your watering hole depends on what you’re trying
The 4 Integral Components of a Good Social Media Marketing Campaign
Despite the field of social media marketing still being very much in its infancy, many campaigns have already shown how it’s done. While the formula
Happy Hour Marketing Ideas
For as long as there have been bars, there have been happy hours. It’s that sweet window of opportunity for patrons to nab a deal
The 10 Commandments of Small Restaurant Marketing
More often than not, the marketing your small independent restaurant is the job of you, the small independent restaurant owner. You don’t have access to
The Top Social Media Analytics You Need to be Measuring
Whether you’re just dipping a toe into the social media marketing game, or you’ve jumped in head first, you’ll know how vital analytics are. Analytics
How to Create Your Restaurant’s Social Media Marketing Plan
Restaurants and social media are a match made in heaven. Restaurants provide their clientele with an experience; one that is often documented on the customer’s
The 5 Most Important Types of Content Marketing Metrics
Even if you’re just beginning to dip your toe into the world of content marketing, you will have already discovered the importance of understanding and
What Can We Learn from Well-Loved Restaurants on Social Media?
Food, glorious food. Oliver Twist knew what he was missing out on. It’s the main joy in many a person’s life, and the availability, variety
How to Get Positive Reviews on Social Media
For bars, cafes and restaurants, online reviews are hugely important to business success. Potential customers will look to reviews to decide whether or not to
Winning Marketing Strategies for Those in the Food Business
People need food to survive. This is the inherent luxury of being in the food business – some form of demand is always going to
Timely Additions to Your Internet Marketing Plan
So you and your business have already got the basics covered when it comes to your internet marketing plan – you’ve got yourself a fully
What to Consider When Choosing a Social Media Influencer
Marketing has become more complicated over the years. While an actor in a white coat telling you “Camel cigarettes are the healthy choice” might’ve got
3 Big Brands That Get Content Marketing
While it started off as a somewhat experimental and inexact science, the facts are now there for all to see: content marketing works. Many brands’
4 Epic Examples of Restaurants Using Social Media Successfully
If you’ve ever spent more than five minutes scrolling through Instagram, you’ll soon figure out that restaurants and social media are a match made in
Strengthening Brand Strategy for the Digital Age
The world of social media and online living has changed the way we interact with brands and companies. We’re more fickle than ever, but are
How to Attract More Customers through Visual Content
Have you ever played the game where you close your eyes and try to feel around your house, to see if you’d be able to
The Top 5 Restaurant Website Designs and Why They Work
Food, glorious food. When you’ve got a business based on something so evocative and photogenic as delicious cuisine, the intricacies of your web presence are
Why Should I Bother Updating Old Website Content?
So, you’ve been blogging for quite a while. You’re an old hand at this. Looking back through your blog, you’ve got pages and pages of
The Best Way to Use Hashtags on Each Social Network
In 2007, Twitter started something. A little light bulb went off in staff member Chris Messina’s head. Why not turn that weird “pound” symbol that
The Art of Repurposing Old Content for Marketing
Your website archives are full of them. Just wasting away, untouched and unloved. Let’s face it – your old blog posts aren’t aging as much