Social media marketing tips for your business.
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Everything has its use, and for LinkedIn, that use is networking. It allows you to stretch your business network net and catch as many relevant
As a business with an online presence you’ll likely be using social media as a way to direct your audience towards your website – that
Where social media has historically been a place where users interact with their favourite people, it’s quickly becoming a place where users more often interact
From its humble beginnings as a simple tool that helped friends connect to friends, social media has grown into a marketing phenomenon. It’s now an
Content marketing is based on a simple premise – offering something of value to people in return for their attention. Rather than blatantly advertising to
Social media began simply as a way to poke and throw digital sheep at those within your personal network. But from what wasn’t exactly the
Business empowerment is a far broader challenge than it once was. The amount of marketing channels that any business is now expected to capitalise on,
With nigh-on 2 billion members at last check, Facebook continues to be by far the most dominant social network. It has done this by continually
The best way to use the world’s most minimalist social platform remains a mystery to many businesses. With such limited functionality your options might seem to
Social media contests are marketing tools which are as effective as they are fun. Giveaways can really spur your audience into action, with engagement and
The Facebook page of modern day businesses is now just as viable and accepted a communication platform as a phone number or email address. Your
As a bar or pub manager, it’s tempting, I know. You feel obliged to have some sort of social media presence, so you hand the
Cross-promotion can be an incredibly effective marketing tool for your organization. OR it could be an incredibly ineffective or even harmful one. The difference between
Who doesn’t love a contest? Whether it’s a community raffle, a music competition or a carnival sideshow, there’s an instinctively competitive and primaeval feeling that
It’s likely that you’ve had a Twitter count, either personally or professionally, for some years now. As one of the first ever social networks, Twitter
Forrest Gump might say that Instagram and bars “go together like peas and carrots“. The drinks are flowing, the smiles are abundant, and everyone is
“Everyone Poops”, announces the classic children’s book of the same name. This is a brilliant thing for restaurants, as it means that everyone also eats.
What is a successful social media campaign? One which increases brand recognition? One which spreads awareness of a product or service to a wider audience?
Presenting a consistent brand across all social platforms should be the aim of any modern day organisation. With consistency comes familiarity, allowing your audience to
You’re no Starbucks. You’re a cute little coffee shop that offers a welcoming atmosphere to go with a delicious handmade cappuccino. And you’ve got a
Posting pictures of your wares on social media is a powerful marketing tool for restaurants and cafes. Potential customers will scroll through your feed and