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Social media marketing tips for your business.
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What to Consider When Choosing a Social Media Influencer
Marketing has become more complicated over the years. While an actor in a white coat telling you “Camel cigarettes are the healthy choice” might’ve got
3 Big Brands That Get Content Marketing
While it started off as a somewhat experimental and inexact science, the facts are now there for all to see: content marketing works. Many brands’
4 Epic Examples of Restaurants Using Social Media Successfully
If you’ve ever spent more than five minutes scrolling through Instagram, you’ll soon figure out that restaurants and social media are a match made in
Strengthening Brand Strategy for the Digital Age
The world of social media and online living has changed the way we interact with brands and companies. We’re more fickle than ever, but are
How to Attract More Customers through Visual Content
Have you ever played the game where you close your eyes and try to feel around your house, to see if you’d be able to
The Top 5 Restaurant Website Designs and Why They Work
Food, glorious food. When you’ve got a business based on something so evocative and photogenic as delicious cuisine, the intricacies of your web presence are
Why Should I Bother Updating Old Website Content?
So, you’ve been blogging for quite a while. You’re an old hand at this. Looking back through your blog, you’ve got pages and pages of
The Best Way to Use Hashtags on Each Social Network
In 2007, Twitter started something. A little light bulb went off in staff member Chris Messina’s head. Why not turn that weird “pound” symbol that
The Art of Repurposing Old Content for Marketing
Your website archives are full of them. Just wasting away, untouched and unloved. Let’s face it – your old blog posts aren’t aging as much
How to Manage a Successful Business Blog
You’ve heard all the noise about content marketing and have decided it’s time to throw your hat in the ring… You’re starting a blog on
How to Grow A Small Business from a Website
Your website is one of your most important business tools. Where a website used to simply be an online business card with your contact details,
Visual Content Formats That You Want to be Part of Your Marketing
Text is boring. I can tell that the negligible effort required for you to scan these little words is grating away at your very soul.
How to Make the Most of Web Design and Branding for Maximum Online Impact
What is Branding? Firstly, what do we mean when we talk about “branding?” Branding uses consistent imagery, sounds, logos, and phrases to represent the associations
What is the Difference Between SEO and SEM?
Search Engine Optimization (SEO) versus Search Engine Marketing (SEM). It sounds like an inter-association wrestling showdown. “Oooh lawd, SEO is gunna CRUSH IT this year.” But
How to Improve Content Marketing
Not using analytics for your content marketing is like sending a message in a bottle out to sea – once you’ve put that piece out
How User-Generated Content is the Next Big Change in Marketing
“All the world’s a stage, and all the men and women merely players.” Well, if there’s a classier way to start off an article than
Is SEO Worth the Time and Money for Contractors?
Yes. Oh, you wanted an explanation? Am I untrustworthy? Do I look like a liar to you? No, I get it. Due diligence and all
How to Boost Your Content Marketing Campaign
Content marketing, done right, can establish brand awareness, improve SEO, and develop a trusting relationship with current and prospective clients. Content can mean different things
Why SEO Training Could be the Best Marketing Investment You Make
Marketing your organization on the world wide web is a hard thing to wrap your head around. It’s got a lot of similarities with trying
Why Do I Need To Use Content Marketing Services?
Why do you? What the heck is content marketing anyway? And what is with all these rhetoricals? All terrific questions. For the uninitiated, content marketing
SEO for Law Firms – How To Get Your Firm to the First Page of Google
When it comes to finding a lawyer, 21.9 percent of people start their search online. That’s a huge amount of prospects who are heading straight
Can I Advertise On Pinterest? Promoted Pins May Soon Be Available To Australian Users
Last year, Pinterest finally took the plunge and started selling advertising space. Named “Promoted Pins”, these native ads blend into the platform seamlessly and have
Best Practices For LinkedIn Ads – Tips, Hints, and Tricks
When it comes to B2B marketing and exposure to an engaged professional community, there really is no better platform than LinkedIn. Audiences on LinkedIn are
Medical Marketing Basics: Kickstarting Your Practice on the Cheap
For much of the medical fraternity marketing is a taboo subject, referred to in hushed tones, in a dimly lit room, with a person that
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