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Social media marketing tips for your business.
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10 Social Media Resolutions for the Year
Ahhhh, the New Year. There’s no time like the first quarter for reflecting on the year that’s been and the year that lays ahead, the
How Does Instagram Feed Work: Deciding On What’s Important
If you’re one of the 500+ million people who enjoy the minimalist sights and sounds of the Instagram platform, you’ll have noticed that there was
How to Create the Best Happy Hour, and a Social Media Post to Match
The happy hour is a hospitality institution. Dating back to US prohibition, it was originally the serving of illegal drinks in speakeasies to patrons who
5 Bold Predictions: What is the Future of Social Media?
Making predictions about technology is a fruitless task. If 1960s sci-fi is to be believed, we should all be hanging out on Mars right now
How to Improve Twitter Engagement in 20 Easy Steps
Twitter is the ultimate in online conversation. It’s business to consumer, consumer to consumer, and business to business relations all rolled into one. Engagement on
8 of the Best Restaurant Blogs for Any Restaurant Owner to Read
The World Wide Web is a treasure trove of information and one that is completely free to peruse. Everything that a restaurateur wants or needs
How to Improve Your Facebook Engagement in 10 Easy Steps
Posting content to Facebook is just the first step in the social media marketing game. The real power is in the engagement. When people interact
A Look Back at Social Media in 2016
As the dust finally settles on the interesting year of 2016, it’s the perfect time to look back and review the year that was. But
5 Qualities That All Top Rated Food Blogs Share
If you switch on your television, you’ll quickly realize that cooking is in. Between MasterChef, Bake-Off and Gordon Ramsey yelling at anything with a pulse,
How Facebook Decides What’s Trending
You may have recently noticed a new feature on your Facebook side bar; a little panel called “Trending.” So, what is this new feature and
5 Fresh and Fun Restaurant Promotion Ideas
As a restaurant owner, the basics of restaurant promotion will have been drilled into you ad nauseam over the years; be active on Facebook, create
What Not to Do on Social Media (If You’re A Small Business)
The emergence of social media as a marketing tool has been a game changer for small businesses. Suddenly you don’t need a massive budget to
How Does Twitter Go About Deciding What’s Trending?
A Twitter trending hashtag. Whether it’s an earthquake in South America, the death of a rock star, or a model wearing a particularly revealing swimsuit,
10 of the Best Promotional Ideas for Bars and Cafes Using Social Media
There are endless social media-focused promotional ideas for bars and cafes – you’re really only restricted by your imagination and how social media savvy you
Restaurant Marketing of the Future: Measurable and Local
The marketing game has changed a lot over the last couple of decades. Where marketing strategies of the 80s and 90s might’ve centered on flyers,
Trending Restaurants on Social Media
When you study the marketing approach of trending restaurants on social media, you’ll notice that they have a few things in common. Whether it’s a
4 of the Latest Hospitality Social Media Marketing Trends
As a pub, bar, café or restaurant, it’s important to stay relevant. Marketing is the obvious way to do this, ensuring that your business remains
Instagram Stories and Your Food
Social media and social media marketing are an ever-evolving beast. Keeping abreast of social media involves keeping up to date with the newest features of
5 Common Social Media Marketing Myths Debunked
Social media is a marketing channel ripe for rumor and speculation. Because it’s so new and in such a constant state of flux, it’s easy
10 Best Promotional Event Ideas for Cafes, Bars and Restaurants
Promotional events are a trusty old tool in the marketing tool-belt for the hospitality industry. Ranging from regular happy hours to one-off, pulling-out-all-stops parties, these
Proven Promo Ideas for Happy Hour Success
Happy hours are as ingrained in the Australian culture as the 40 hour working week. In fact, for some people, you can’t have one without
Restaurants: How to Use Hashtags to Promote Your Business
When promoting a restaurant on Instagram, hashtags amplify the effect of your efforts. They increase the reach of your content and they brand and position
5 Food Bloggers You Need to Follow
In many ways, foodies are one of the major beneficiaries of the digital age. It’s never been easier to stake out new restaurants, purchase exotic
How to Build a Restaurant Social Media Marketing Plan
It’s no secret to business owners, and especially restaurant owners, that marketing on social media is one of the most effective ways to increase business
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