8 Fresh Ideas for Restaurant Social Media Content

Anyone who has ever controlled a social media account – be it a personal one, a professional one or one that’s just for fun – will know the difficulty of coming up with fresh content. You want to offer value, variety and a little bit of X-factor, an aim that can sometimes turn this social […]

7 Creative Ways to Publish Social Media Updates

What is worth posting on social media? A question as old as time itself, if we presume, like your Facebook timeline, that time began 10 years ago. The answer to that question changes markedly depending on who you ask. To a 14-year-old, the answer might be the purchase of a fresh juice. To a 40-year-old […]

The Best and Worst Restaurant Social Media Campaigns We Can Learn From

When it comes to social media marketing campaigns run by restaurants, there are some absolute stunners we can learn from. There are also some absolute stinkers. Here’s what you can learn from the A-league to get your restaurant hitting some social media marketing home-runs. The Stunners Tweet for Cheap Pizza: Domino’s UK Domino’s has harnessed […]

Outside the Box Marketing Ideas for Coffee Shops

Looking for marketing ideas for coffee shops? Standing out in a world full of constant marketing can be difficult. Especially when you’re a coffee shop in a world full of cafes, coffee carts, and Starbucks who are all competing for the same customers. Marketing your coffee shop in a way that makes people pay attention […]

The Old and The New: Approaches to Restaurant Promotion

There is a multitude of approaches to restaurant promotion, some as old as time, some new and novel. The way in which you promote your restaurant should reflect what you’re trying to achieve through the promotion. This can range from branding and positioning your eatery, to increasing the frequency with which people visit. Let’s take […]

6 Affordable and Easy Online Restaurant Promotion Ideas

As a restaurateur, your day quickly fills up. Between inspecting the front of house, controlling the back of house, and doing the books, many small restaurant owners will find that opportunities to grow their business often fall by the wayside in favor of simply keeping it running. Grand marketing plans are all well and good […]

A Beginner’s Guide to Social Media for Coffee Shops

Social media is like the online version of the local coffee shop – it’s where people come to hang out, spend time, and catch up on what’s been going on. There’s never been a better or more influential time to have a social media presence for your café. On social media, you can promote your […]

Leveraging Social Media for Bars and Pubs: Awesome Ways

For many people, bars and pubs are their happy place. As Oscar Wilde said: “work is the curse of the drinking classes.” The fact that you, as a bar or pub owner or manager, have a place where people really want to spend some time, is a great position to be in. As we know […]

Restaurant Trends in Social Media that You Need to Follow

For restaurant owners, social media is one of the easiest and most effective ways to get in touch and keep in touch with customers. Every restaurant – from the Michelin starred to the family run takeaway – has at least a Facebook page. But having an online presence is a dynamic activity. Setting up a […]

4 of the Most Impactful Changes in Social Media through the Years

Like a young lady who can’t decide which outfit looks best, the world of social media is constantly changing. Some changes are more momentous than others, however. The Facebook, Instagram and Twitter of today are almost unrecognisable from their first iterations, but which of the multitude of changes that these social media giants have made […]