Category Archives: Food and Beverage

Why Internet Marketing Is Vital for the Success of Your Coffee Shop

There’s a temptation for smaller businesses to think that digital marketing isn’t worth the effort; that it’s best left to the big end of town with their big marketing budgets or that you need a specific skill set to do […]

How Restaurants Are Using Social Media Effectively

When it comes to embracing the potential of social media marketing, no other industry has quite captured it like the restaurant industry. Businesses of all sectors can learn a lot from looking at how restaurants are using social media effectively.
Cafes […]

Restaurant Promotions: 3 of the Best Ever and 3 of the Worst Ever

You have to be creative to get ahead in the restaurant game. It’s one of the most competitive industries in the world, and to stand out from the crowd can be the ultimate challenge. Promotions provide a great way to […]

Restaurants: How to Use Hashtags to Promote Your Business

When promoting a restaurant on Instagram, hashtags amplify the effect of your efforts. They increase the reach of your content and they brand and position your business. They allow you to start, encourage, or join in conversations, and allow you […]

The 10 Commandments of Small Restaurant Marketing

More often than not, the marketing your small independent restaurant is the job of you, the small independent restaurant owner. You don’t have access to the limitless funds of a multi-national chain to hire the sharpest advertising experts. You need […]

5 Qualities That All Top Rated Food Blogs Share

If you switch on your television, you’ll quickly realize that cooking is in. Between MasterChef, Bake-Off and Gordon Ramsey yelling at anything with a pulse, it’s fair to say that food is – pardoning the pun – so hot right […]

Leveraging Social Media for Bars and Pubs: Awesome Ways

For many people, bars and pubs are their happy place. As Oscar Wilde said: “work is the curse of the drinking classes.” The fact that you, as a bar or pub owner or manager, have a place where people really […]

5 Fresh and Fun Restaurant Promotion Ideas

As a restaurant owner, the basics of restaurant promotion will have been drilled into you ad nauseam over the years; be active on Facebook, create a Google business profile, invest in online marketing. Sure, these strategies are popular because they […]

Following are 5 of the Best Marketing Strategies for Instagram for Bars

Forrest Gump might say that Instagram and bars “go together like peas and carrots“. The drinks are flowing, the smiles are abundant, and everyone is dressed up to the nines in their finest weekend wear. As a bar owner, you […]

8 of the Best Restaurant Blogs for Any Restaurant Owner to Read

The World Wide Web is a treasure trove of information and one that is completely free to peruse. Everything that a restaurateur wants or needs to know is on there; it’s just a matter of looking it up.

But the sheer […]