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When it comes to management of social media, it can be difficult to know what is most important. But this is vital information when it comes to building a brand and growing a business through social networking. As such, knowing which guidelines are the most important and ensuring that you are following them can go a long way towards meeting your social media goals.
Here are the top five social media management guidelines.
Define Your Audience & Your Focus
The first guideline is creating a solid social media management strategy is to define the two most important things for any social network – what sort of audience that you are speaking to, and what your focus or expertise is going to be. In simpler terms – what do you do and who do you want to tell about it?
If you are trying to reach managers and other decision makers because your marketing is B2B, your focus will be different than if you are trying to reach the average consumer. In that case, you might want to create content that helps businesses run better and makes the job of managers and other decision makers easier.
When you have built a reputation as an expert in whatever type of information you are providing, these decision makers will begin to trust you and see value in your posts, and as a result, they will read the content that you are providing on a regular basis and you will have more opportunities to create revenue and more importantly, long-term followers.
Make Sure Your Content is High-Quality and Highly Relevant
Content is the most important thing that you can do when it comes to social media. You probably already know that you don’t want to use your social media platforms as a place to pitch products or services all the time or even half the time.
Once in a while, you can make overt sales pitches, but for the most part, you want your content to be useful and very relevant to the people reading it. Besides that, you want your content to be high quality, as good as you can possibly make it.
Posts should be planned out in advance and carefully thought out. You don’t want to make impulse posts or tweets. You want to make sure that your posts are planned in advance, carefully edited and as short and sweet as possible.
You also want to take care not to offend anyone or post anything that might be used against you later on. Posts should give value to your followers without any strings attached.
Post Frequently and Consistently
You should be posting at least once or twice a day and you should post on a schedule as much as possible. This doesn’t necessarily mean posting at exactly 2:00PM every day, but it does mean posting with about the same amount of time in between updates.
Also, just because your organization is only active from 9 to 5 Monday through Friday doesn’t mean it is okay to only update social media during those hours. Your followers and fans are there most of the day, seven days a week.
Be Engaging Not “Like” Focused
Organizations that focus on followers or likes or other number measurements will not find success in social media. Instead, focus on engaging with the followers or fans that you do have.
There is much more value in a group of smaller fans that absolutely love your content and engage with you on a regular basis than large numbers who are strangers to you. Anyone can have large numbers of followers (buying them, for example), but that doesn’t mean that the social media strategy is successful. A few engaged fans are worth more than hundreds of followers that don’t.
Make Your Profile Perfect
If you want to give new visitors and potential followers (customers) a good first impression, make sure that your profile is perfect. Every element of your profile should be streamlined and consistent with your brand and image. It should also be succinct and link directly to your main website. Also, make sure that you carefully plan out what your profile says and how it speaks to those who are considering following you on Facebook, Twitter and other social media platforms.