If you have not started capitalizing on content marketing, you should know your competitors are probably way ahead of you. This is especially true in today’s time and age wherein almost everything can already be found online. If you do not incorporate this type of marketing strategy in your campaigns, you can expect your business to be at the end of the line. Your target market is not going to find you, and your target audience is not going to know more about you.
Always remember that the benefits of social media for business can only be completely enjoyed if you have great quality content to share and feed your followers. If you have a website, factual, relevant, and interesting content is the first thing visitors are going to look for. Whatever your web-based properties are, having top quality content in it is a must, or people are not going to want to do anything with you.
Why Push Content?
According to studies and surveys, 67 percent of all purchases is now made online. Since consumers nowadays are becoming smarter and savvier, they do some researching and studying first, before shelling out money. They read reviews, testimonials, and complaints before getting into contracts with service providers. They compare products and services online, prior to making a decision.
So as you can already see, almost everything that is done online has something to do with content – whether plain text, images, infographics, whitepapers, or videos. With all these being pointed out, you should already realize that content marketing is now a must if you want your business to flourish and stay on top of its game.
If you need more proof that content is now an integral part of marketing, particularly online, here are 10 good things that it can bring to your business.
Get Better Search Engine Rankings
The greater the number and the higher the quality of the content you develop, the better your rankings are going to be in search engine results pages (SERPs). By generating more content, you have more opportunities to use key words. And with more key words that you use, the higher chances you have of being found by your target audience.
Integral Social Media Strategy Component
Content is an important component of social media marketing campaigns. In fact, content marketing is a must if you want to have powerful and authoritative social media properties. Lack of content means lack of information to share. Lack of content means lack of message to get across and spread.
All in all, without content, you do not have anything relevant and useful to offer your potential customers. Even if your products or services are exceptional, they are not going to be aware of this since you are not giving them anything before hand that is going to allow them to know more about you.
Social media is based upon the concept of sharing information. So if you do not implement content marketing, maintaining social media properties is just a waste of your time and effort. When you create, produce, or repurpose content, you always have something interesting and useful to share. Creating your own content is, of course, highly recommended, as this is going to provide you with a way to drive traffic to your main website.
You probably have noticed that many of the things you see on your feeds are shared content. People love to share anything that they find funny or informative, so take advantage of this. If you are able to come up with content that is shareable and is relevant to your business, you are increasing your chances of getting your message across and reaching distances you didn’t even think possible.
Perceived as Valuable
As long as your content marketing strategies involve creating, curating, and repurposing high quality information, you can rest assure that your target audience is going to see this as valuable. This then strengthens your brand in their minds, making it easier for your potential customers to remember who you are and what you have to offer.
Transform Lost Opportunities Into Gains
Do not lose hope if a potential customer said no to what you are offering. You can actually make them change their mind if you make them realize the value in the products or services you are selling. You can do this by having content that displays the benefits and importance of what your business offers. So create great content, and you can transform these lost opportunities into actual gains.
Informative, Problem-Solvers, and Emotion-Evoking
When planning your content marketing strategy, you have to keep in mind not only the wants and needs of your target audience; but also their emotions. In order to develop effective content, it should be informative, it should be able to solve problems, and it should evoke emotions in readers. If you are able to generate such content, you can rest assure that people would want to read it and share it with their peers.
Evokes Response and Action
If your content marketing strategy has been implemented properly, you can expect it to evoke response in your readers. This response is then going to affect what their next step is. If you have shown them the real value behind your products or services, you can transform these potential customers into paying ones.
One of the benefits of social media for business is that it serves as an effective platform for generating leads. In order for you to achieve this goal, though, you should put importance in the content that you feed your readers. So by capitalizing in high quality content, you can generate a greater number of leads. With more leads, you have more consumers to turn into paying customers. With more paying customers, you generate more profits.
Last, but not the least, is the fact that high quality content marketing serves as an ideal way to engage your customers. Engagement in your followers is necessary if you want them to continue patronizing your products or services. If they are not engaged, they are likely going to turn to your competitors to keep them happy. So generate top notch content regularly, so that they would keep looking forward to your posts.