A Guide to Restaurant Marketing Strategy in the Digital Age
You’ve found an amazing location. Your interior design is, without blowing your own trumpet, immaculate. Your food would get Gordon Ramsay swearing in a good way. You’ve created the perfect restaurant. But where are the customers? For many restaurateurs, marketing is the annoying obligation that comes with the business. The main focus may be on […]
How to Develop A Strong Brand Strategy
First, what do we mean when we say “brand strategy?” Branding represents every tangible element of your business, from your logo, to your interaction with customers, which, all together, creates an image of who you are and how you want people to see you. Brand strategy is how you plan to deliver all of those […]
5 Essential Avenues for Online Marketing for Small Business
When you think about it, 30 years ago your marketing options were fairly cut and dried. You had print, radio, television, and those sweet airplanes that had the long signs hanging off the back of them. God, they were cool. So, obviously, everybody with half a brain chose to put an airplane banner in the […]
Top Marketing Ideas for Cafés, Restaurants and Bars
The hospitality industry is built on a simple premise. Everyone wants to eat, drink and be merry. Not only are these things fun, they are somewhat mandatory. If you aren’t eating, drinking, and being merry, life can get pretty hard pretty quick. But an industry so essential brings with it a truckload of competition. The […]
5 Small Business Marketing Trends That Will Explode in 2019
2019 – like the 10 or 15 years before it – is looking like it’s going to be a big one in the digital marketing sphere. As technologies and strategies are developed, and conventional wisdom is challenged and changed, those who are looking to experience success with their marketing efforts will need to have their […]
8 of the Most Common Online Marketing Hashtag Mistakes
Since being unveiled on Twitter in 2007, hashtags have become an unstoppable cultural phenomenon. And being the opportunists that they are, marketers soon figured out that this simple social search function could be an absolute game-changer for brands. Fast forward to today, and you’d presume that enough time has passed that many hashtag mistakes are […]
5 Fresh and Fun Restaurant Promotion Ideas
As a restaurant owner, the basics of restaurant promotion will have been drilled into you ad nauseam over the years; be active on Facebook, create a Google business profile, invest in online marketing. Sure, these strategies are popular because they work, but the reality is that every restaurant owner worth their salt is going to […]
Restaurant Marketing of the Future: Measurable and Local
The marketing game has changed a lot over the last couple of decades. Where marketing strategies of the 80s and 90s might’ve centered on flyers, radio slots and blimps (blimps were a huge thing back then, don’t try and tell me otherwise), things have changed. And they’re still changing. The digital revolution of the last […]
Timely Additions to Your Internet Marketing Plan
So you and your business have already got the basics covered when it comes to your internet marketing plan – you’ve got yourself a fully functioning, beautiful website, a Facebook page and a Search Engine Marketing (SEM) Google Adwords strategy. Terrific. Unfortunately for you, so do all your competitors. Digital marketing is getting more and […]
Strengthening Brand Strategy for the Digital Age
The world of social media and online living has changed the way we interact with brands and companies. We’re more fickle than ever, but are also more demanding. It’s hard to capture our attention, but we want to associate entirely with a brand and have it reflect every aspect of our lifestyle. This puts a […]
