The Top 5 Restaurant Website Designs and Why They Work
Food, glorious food. When you’ve got a business based on something so evocative and photogenic as delicious cuisine, the intricacies of your web presence are made somewhat simpler. Ensuring that you display your mouth-watering creations should be enough to gain a decent level of interest. Having some basic restaurant website features such as the ability […]
How to Grow A Small Business from a Website
Your website is one of your most important business tools. Where a website used to simply be an online business card with your contact details, it is now so much more. It is a way of attracting new business, engaging existing customers, generating leads, making sales, and growing your business as a whole. Here are […]
How to Make the Most of Web Design and Branding for Maximum Online Impact
What is Branding? Firstly, what do we mean when we talk about “branding?” Branding uses consistent imagery, sounds, logos, and phrases to represent the associations and characteristics of a company. Brands set expectation, and through exposure to your branding, customers are likely to choose your product due to the familiarity they have with your brand. […]
Medical Marketing Basics: Kickstarting Your Practice on the Cheap
For much of the medical fraternity marketing is a taboo subject, referred to in hushed tones, in a dimly lit room, with a person that definitely isn’t wearing a wire. The age-old “I provide a good service and my patients do the marketing for me” mind-set is a hard one to shift. It’s a marketing […]
The Top 6 Clever and Unique Ideas for the Promotion of Your Coffee Shop
You’re no Starbucks. You’re a cute little coffee shop that offers a welcoming atmosphere to go with a delicious handmade cappuccino. And you’ve got a marketing budget to match. So with limited funds to play with, you’ll need to outsmart those big multinationals by using promotions that are as unique and memorable as they are […]
Sports Bar Marketing Game Changers
Sports are beautiful. They unite people, bringing them together under the one banner. They bring out people’s passionate side, allowing them to fully commit to a cause. They also go particularly well with beer. The competition between sports bars can be just as willing as the competition between professional teams. It’s a constant dog fight […]
Restaurant Marketing Tips: The 4 Steps to Translate Social Media Engagement into Actual Sales
It’s easy to get a little lost in the hunt for likes on social media. The thrill of getting a load of thumbs ups on Facebook or hearts on Instagram can serve to distract you from the real reason that you use these platforms – to generate revenue. Social media marketing can seem to be […]
Basic Internet Marketing Concepts You Need To Learn Now
Online marketing is a huge chunk of the marketing industry these days because we spend a huge chunk of our life online. That’s where the people are, therefore that’s where we need to target our marketing. Because the Internet is a relatively new construct and it’s frequently changing there’s not a dearth of textbooks and […]
5 Simple Online Marketing Hacks For Real Estate Agents
What do you picture when you imagine “house hunting?” Do you have a mental image of a couple poring over a Saturday newspaper real estate section with a red marker in hand, circling potential properties? While this might have been the norm ten years ago, it’s just not true for how people search for property […]
How to Develop a Brand Strategy to Take Your Business to the Next Level
If you’ve spent even a small amount of time studying marketing, you’ve probably heard that branding is everything. Your brand is more than a logo. It’s the feeling that people get when they think about your business. Does the mention of your company stir up feelings of happiness? Does it make people laugh? Do they […]
