5 Fresh and Fun Restaurant Promotion Ideas
As a restaurant owner, the basics of restaurant promotion will have been drilled into you ad nauseam over the years; be active on Facebook, create a Google business profile, invest in online marketing. Sure, these strategies are popular because they work, but the reality is that every restaurant owner worth their salt is going to […]
10 of the Best Promotional Ideas for Bars and Cafes Using Social Media
There are endless social media-focused promotional ideas for bars and cafes – you’re really only restricted by your imagination and how social media savvy you are. Here are 10 of the best social media promotional ideas you can use for your bar or café: 1. Team up with influencers This is a great way to […]
Restaurant Marketing of the Future: Measurable and Local
The marketing game has changed a lot over the last couple of decades. Where marketing strategies of the 80s and 90s might’ve centered on flyers, radio slots and blimps (blimps were a huge thing back then, don’t try and tell me otherwise), things have changed. And they’re still changing. The digital revolution of the last […]
Trending Restaurants on Social Media
When you study the marketing approach of trending restaurants on social media, you’ll notice that they have a few things in common. Whether it’s a global fast food chain like Dominos, or a high-end eatery in Manhattan, there’s key social media marketing manoeuvres used to get masses of followers and a trending hashtag. If you […]
4 of the Latest Hospitality Social Media Marketing Trends
As a pub, bar, café or restaurant, it’s important to stay relevant. Marketing is the obvious way to do this, ensuring that your business remains visible and at the forefront of people’s minds. But just as your business needs to stay relevant, so too do the marketing means by which you advertise it. Social media […]
10 Best Promotional Event Ideas for Cafes, Bars and Restaurants
Promotional events are a trusty old tool in the marketing tool-belt for the hospitality industry. Ranging from regular happy hours to one-off, pulling-out-all-stops parties, these events have been used to entice customers through venue doors for years. Now, in the age of social media, the promotional effects of special events can be two-fold. The event […]
Proven Promo Ideas for Happy Hour Success
Happy hours are as ingrained in the Australian culture as the 40 hour working week. In fact, for some people, you can’t have one without the other. A consequence of prohibition in the US, happy hours were initially simple group meet-ups in speakeasies or illegal bars prior to heading out for dinner. The “happy” in […]
Restaurants: How to Use Hashtags to Promote Your Business
When promoting a restaurant on Instagram, hashtags amplify the effect of your efforts. They increase the reach of your content and they brand and position your business. They allow you to start, encourage, or join in conversations, and allow you to leverage trending topics in real-time. Let’s have a closer look at how to promote […]
5 Food Bloggers You Need to Follow
In many ways, foodies are one of the major beneficiaries of the digital age. It’s never been easier to stake out new restaurants, purchase exotic ingredients, or find cooking inspiration than it is today. Food bloggers play an important role in developing the palate of the online world. They offer up exciting new tastes, publishing […]
How to Build a Restaurant Social Media Marketing Plan
It’s no secret to business owners, and especially restaurant owners, that marketing on social media is one of the most effective ways to increase business through attracting and keeping customers. The ease, the flexibility, and the variety afforded by social media marketing make it a low-risk, high-reward investment of time and money. When you market […]