A Beginner’s Guide to Social Media for Coffee Shops
Social media is like the online version of the local coffee shop – it’s where people come to hang out, spend time, and catch up on what’s been going on. There’s never been a better or more influential time to have a social media presence for your café. On social media, you can promote your […]
A Guide to Restaurant Marketing Strategy in the Digital Age
You’ve found an amazing location. Your interior design is, without blowing your own trumpet, immaculate. Your food would get Gordon Ramsay swearing in a good way. You’ve created the perfect restaurant. But where are the customers? For many restaurateurs, marketing is the annoying obligation that comes with the business. The main focus may be on […]
Leveraging Social Media for Bars and Pubs: Awesome Ways
For many people, bars and pubs are their happy place. As Oscar Wilde said: “work is the curse of the drinking classes.” The fact that you, as a bar or pub owner or manager, have a place where people really want to spend some time, is a great position to be in. As we know […]
Restaurant Trends in Social Media that You Need to Follow
For restaurant owners, social media is one of the easiest and most effective ways to get in touch and keep in touch with customers. Every restaurant – from the Michelin starred to the family run takeaway – has at least a Facebook page. But having an online presence is a dynamic activity. Setting up a […]
Top Marketing Ideas for Cafés, Restaurants and Bars
The hospitality industry is built on a simple premise. Everyone wants to eat, drink and be merry. Not only are these things fun, they are somewhat mandatory. If you aren’t eating, drinking, and being merry, life can get pretty hard pretty quick. But an industry so essential brings with it a truckload of competition. The […]
Facebook Live for Bars, Cafes, and Restaurants
Facebook Live is yet another new function on the king-pin of social media, and it’s yet another way for bars, cafes, and restaurants to reach an audience – old or new. Put simply, the Live feature allows you to stream video live to your Facebook page so followers can watch in real-time. It then stays […]
How to Get Your Bar or Café Trending on Social Media
Being behind a trending hashtag is seen as the holy grail of social media marketing. It’s vindication that your marketing efforts are working; that so many people find your topic worthy of talking about that it makes it into the top conversations online. But trending on social media is the domain of presidents, blockbuster movies […]
How to Create the Best Happy Hour, and a Social Media Post to Match
The happy hour is a hospitality institution. Dating back to US prohibition, it was originally the serving of illegal drinks in speakeasies to patrons who were about to head out to dinner. But when prohibition ended, so did the happy hour. It wasn’t until the 1950s that the phrase again reared its beautiful head, this […]
8 of the Best Restaurant Blogs for Any Restaurant Owner to Read
The World Wide Web is a treasure trove of information and one that is completely free to peruse. Everything that a restaurateur wants or needs to know is on there; it’s just a matter of looking it up. But the sheer amount of content available can be overwhelming. And often you don’t know exactly what […]
5 Qualities That All Top Rated Food Blogs Share
If you switch on your television, you’ll quickly realize that cooking is in. Between MasterChef, Bake-Off and Gordon Ramsey yelling at anything with a pulse, it’s fair to say that food is – pardoning the pun – so hot right now. Along with the small screen, the blogosphere has also jumped excitedly aboard the food […]