Prime Examples of Great Social Media Content for Cafes

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It’s almost like social media was made for cafes. Other businesses have to find a way to slot in with the platforms to convince the users that they should be there, whereas cafes’ photos of creamy lattes and tasty avocado smash are right at home on Instagram and Facebook. Curating content for social media for […]

6 Success Stories of User Generated Content At Its Best


User-generated content (UGC) is fairly self-explanatory. It’s any content – tweets, photos, videos, vines, blogs, posts, etc. – created by users of an online platform. In this day and age of life being lived online and social media ruling the world, UGC can be one of the most powerful marketing tools. User generated content is […]

5 Top Content Marketing Ideas For Restaurants

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The restaurant game is a fierce one with a lot of competition. If your food and your service are great you’ll have customers coming back for more, but how do you get new people in in the first place? By marketing. And in this day and age, it’s all about content marketing. Getting stuff out […]

The Keys to Using Social Media to Promote Content

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You’ve worked long and hard at creating a stunning piece of content. You’re proud of it, and so you should be – it’s great! But unfortunately, your job’s not nearly done. The “build it and they will come” philosophy doesn’t work when it comes to your organization’s content. Your adoring public probably won’t bother looking […]

The 5 Most Important Types of Content Marketing Metrics

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Even if you’re just beginning to dip your toe into the world of content marketing, you will have already discovered the importance of understanding and acting on analytics metrics. Unfortunately to newcomers to the content marketing game, this can be very daunting. Even if you understand what metric measures are, how do you apply that […]

3 Big Brands That Get Content Marketing

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While it started off as a somewhat experimental and inexact science, the facts are now there for all to see: content marketing works. Many brands’ marketing strategies are now built around content, with a huge amount of time and effort being poured into the perfect campaign. And those with the deepest pockets are always in […]

How to Attract More Customers through Visual Content

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Have you ever played the game where you close your eyes and try to feel around your house, to see if you’d be able to cope with being blind? No? Um, me either. If I had hypothetically performed such an experiment, I wouldn’t have done well at it. We live in an incredibly visual world. […]

Why Should I Bother Updating Old Website Content?

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So, you’ve been blogging for quite a while. You’re an old hand at this. Looking back through your blog, you’ve got pages and pages of dynamite material lurking in the archives. Like the clothes that are still sitting in the wardrobe at your parent’s house, these posts can start to look a little tired and […]

The Art of Repurposing Old Content for Marketing

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Your website archives are full of them. Just wasting away, untouched and unloved. Let’s face it – your old blog posts aren’t aging as much like a fine cheese as they are an un-refrigerated packet of Kraft Singles. They’re growing moldier by the day, and not exactly getting people keen to use them on a […]

How to Manage a Successful Business Blog

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You’ve heard all the noise about content marketing and have decided it’s time to throw your hat in the ring… You’re starting a blog on your business website! Good on you – a blog has transcended being a “recommended benefit” for your business and is now all but essential. When it comes to search engine […]