Social media marketing is highly recommended for every business. However, it is even more important for small businesses, seeing that they often do not have the same kind of budget as corporations. The benefits of social media for business come in many different forms, from having stronger online authority to improved brand recall, but in order to really reap these good things, small businesses need to incorporate proper content marketing in their campaigns.
With search engines, particularly Google, always changing their algorithms when it comes to being searchable online, small business owners need to strive harder just so that they can be found by their target audience. So if you are an owner of such a business, you need to implement the right social media strategy. This means that you have to push your content to be as top quality as possible, so that consumers can recognize you as a potential provider of the products or the services they need.
Creating great content, at first, may be a bit confusing and difficult. However, as long as you keep your goals in mind, which involves making sure that you give your customers something new, useful, and beneficial to learn, you can rest assure that they would want to keep on coming back for more. As a result, more traffic is driven to your online properties, thus; leading to the generation of more leads – consumers who may just become your loyal, paying customers.
To help you further understand the importance of content marketing, here are eight things you need to know about it that you probably weren’t aware of.
It Can Serve As Your Web-Based Voice
Your brand’s offline personality does not have to remain offline. Through the content that you create, share, and repurpose, you are able to let your target market know that you exist, and that they can benefit from whatever it is that you have to offer them.
Depending on the type of content that you bring online, you can make consumers aware of your brand’s personality. The content that you post can be funny, educational, or serious. The important thing here is that the content should give your readers something to ponder on and something that they can use.
It Is Long Lasting
One of the best things about content is its longevity. As long as it is posted online, it can be found by people from all over the world. So as long as the content you bring online is useful and relevant to consumers, it can continue driving traffic to your online properties.
Empowers Your Online Presence
Without proper content marketing and social media strategy, you cannot have a strong presence online. Regular updates on your blogs and social media properties is going to empower your online presence and make more people know that your business exists.
It Raises Awareness about Your Brand
The greater the frequency of your posts is, the greater number of people you are able to reach. As long as you know what you are talking about, as long as it provides value to readers, you can rest assure that in time, more consumers are going to be aware of your brand.
It Makes You Become More Authoritative
Content makes you appear more credible and professional. Just think about it: would you want to purchase products or pay for the services of a company that you do not even see being active online? Your answer is probably no, so make sure that your content marketing plans involve strengthening your online authority. Again, this can be done by being consistent on your social media platforms and sharing as much useful content as possible.
It Is What Differentiates You From the Competition
It is highly unlikely that you do not have competitors. You do, and there are lots of them that are already active online. So how can you go about letting consumers know that your products or services are better than the competition? By laying the information in front of them.
Through the generation of quality content, you can let your target market know about the uniqueness, the finest qualities, and the best points of your products or services. As mentioned above, content gives you a voice, so use this to differentiate your brand from your competitors.
It Should be Helpful and Useful
While it is definitely important for you to take into consideration correct SEO practices, it does not necessarily mean that you should spend most of your time worrying about keywords and keyword placement. As long as you know what you are talking about, you are sure to find these keywords placed and used naturally in the content.
What you should prioritize instead is the helpfulness and the value of what you are posting. Does it answer questions your readers may have? Does it help them resolve problems? Does it give them the information they are looking for? A content that does these things is one that reels in more people, and one that readers are sure to want to share with their own networks.
It Should Be Tailored Depending On the Platform
There literally are hundreds and hundreds of social media networking sites nowadays. This does not mean that you should sign up with all of them and implement your content marketing and social media strategy for all of them. Not all these sites are appropriate for your business, and just signing up with the wrong platform can already be a waste of your time and resources.
It is highly recommended that you start with the five leading networks, which include Facebook, Twitter, LinkedIn, Google Plus, and Pinterest. Figure out which ones are best and most appropriate for your business. Once you have done that, and you think that your content and social media marketing campaigns are going to do better by being active on other networks, then continue your research.
All in all, you should never underestimate the power of content marketing. Without having content to share, you are not going to enjoy all the benefits of social media for business, so make sure that you invest the right amount of time and resources on creating, generating, sharing, and repurposing content.