What is the Difference Between SEO and SEM?

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Search Engine Optimization (SEO) versus Search Engine Marketing (SEM). It sounds like an inter-association wrestling showdown. “Oooh lawd, SEO is gunna CRUSH IT this year.” But that really couldn’t be further from the truth. Search engine optimization versus search engine marketing is not a battle to the death at all. It’s about comparing the two strategies, […]

Is SEO Worth the Time and Money for Contractors?

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Yes. Oh, you wanted an explanation? Am I untrustworthy? Do I look like a liar to you? No, I get it. Due diligence and all that. If we believed everything we read on the internet the world would be one questionable place. Thankfully, the cold, hard facts back me up on this opinion. Let’s take […]

Why SEO Training Could be the Best Marketing Investment You Make

Marketing your organization on the world wide web is a hard thing to wrap your head around. It’s got a lot of similarities with trying to imagine infinity, or trying to comprehend the enormity of the universe. When you think about the fact that every western business worth its salt is trying to get in […]

SEO for Law Firms – How To Get Your Firm to the First Page of Google

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When it comes to finding a lawyer, 21.9 percent of people start their search online. That’s a huge amount of prospects who are heading straight to Google find their next legal representative. That’s a huge amount of potential business that you should be capitalizing on. But if your law firm doesn’t appear on the first […]

SEO Services For Small Business: Why You Need One

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Chances are that if you’re a small business owner, you’re fielding phone calls from people trying to sign you up to their SEO service on a regular basis. It can be overwhelming and it may seem like they’re speaking a different language, but that’s exactly why you should be signing up to one of these […]

4 Fundamental Tips to Improve Search Engine Ranking

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If you’ll allow me to get profound for a second, life is really just a series of rankings, isn’t it? At work, you get the promotion if your boss ranks you the highest. In leisure, you take on the very best middle-aged battler if you’re ranked first in your Sunday tennis league. And at home, […]

The Right Exposure – 3 Essential SEO Tips for Photographers

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From landscape photographers to wedding photographers – whatever your niche and whoever your customers – we can all agree that a website is essential. That’s how the world works these days: if people are looking for a product or service provider, they Google it. Your website ranking on the first page of a Google is […]

Ditch Black Hat and Get Back to the Basics of Search Engine Optimization

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Search engine optimization, or SEO for short, is one of the biggest challenges that any website owner will face. The rules are constantly changing as search engines update their algorithms and it’s hard to know what strategy will work to keep your website at the top of the search results. Instead of placing your trust […]

4 Simple Tips for Higher Search Engine Rankings

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Getting to the first page of that Google (or Bing or Yahoo) search results page can mean huge things for your company: greater exposure, and in turn more business. There is a whole industry surrounding search engine optimization (SEO) and you could spend hours learning and researching this art. So, you’ve got your website and […]

A Simple Search Engine Optimization Tutorial For Beginners

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Search engine optimization – SEO – is the art and science of creating and curating a website that will rank highly in the results page of search engines such as Google, Bing and Yahoo. It’s constantly evolving and experts in the field have years of experience and thorough knowledge of the ins and outs of […]