6 Small Business Tips for Using Instagram to Its Full Potential

As a small business owner, you’ll generally be your own marketing department. But while you may not have a master’s degree in the field, social media has happily made marketing your business cheaper, easier and more effective than it’s ever been before. And one of the most accessible platforms for small business owners is Instagram. […]

How to Promote Your Instagram Account

So you’ve joined the world of filters and hashtags and started an Instagram account? Good on you! It’s a fun, simple, visually appealing, entertaining, and interesting way to develop and engage with a whole new online community. Instagram is a great tool to have in your social media toolbox, and, if you play your cards […]

How to Get More Likes and Follows on Instagram

Instagram – it’s the fun, free photo-sharing app that allows you to connect with other users from all over the world. For businesses it’s a great way to promote your brand and increase brand awareness. But before you start snapping pictures of your morning latte, here’s some tips and tricks for maximum impact of your […]

7 Habits of Successful Brands on Instagram

Unlike success in professional sports or theoretical physics, Instagram fame isn’t reliant on natural ability. The fact is that anyone can be an Instagram star if they have both the know-how and the gumption to do it. It just requires patience, research and an investment of time that many brands aren’t willing to make. But […]

How to Improve Your Instagram Engagement in 10 Easy Steps

Instagram is one of the staple social media platforms. Businesses of all kinds are on Instagram. It’s one of the easiest ways to find and foster community, brand awareness, and brand affinity. Engagement on Instagram comes in the form of likes, comments and follows. Instagram users tend to be more engaged than users on other […]

How Does Instagram Feed Work: Deciding On What’s Important

If you’re one of the 500+ million people who enjoy the minimalist sights and sounds of the Instagram platform, you’ll have noticed that there was a change to the platform back in May of 2016. And for a platform that isn’t exactly the most complex or intricate, this change was about as big as any […]

Instagram Stories and Your Food

Social media and social media marketing are an ever-evolving beast. Keeping abreast of social media involves keeping up to date with the newest features of each platform and learning to use them to your benefit. The latest Instagram update includes a new feature called Stories. So, what are Instagram Stories and how can you use […]

Restaurants: How to Use Hashtags to Promote Your Business

When promoting a restaurant on Instagram, hashtags amplify the effect of your efforts. They increase the reach of your content and they brand and position your business. They allow you to start, encourage, or join in conversations, and allow you to leverage trending topics in real-time. Let’s have a closer look at how to promote […]

8 Hot Tips for Food Photography in the Instagram Era

We all know that it’s seemingly a violation of Instagram policy to not have at least 50 percent of your gallery showing sunsets and food. But while sunsets essentially take photos of themselves (the sun is undoubtedly the most photogenic thing in existence), food can be trickier. It’s fair to say that the visual gap […]

How To Go Viral On Instagram: The Basics And The Secrets

Ah, Instagram. There’s no doubt – the minimalist social network is where it’s at. Anyone who’s anyone has an Instagram account, and no other social platform is quite as good at turning a Nigel-no-name into an overnight celebrity. You want a piece of that pie. A fresh-cut slice of internet fame. And who can blame […]