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People spend a considerable amount of time on Facebook, Twitter, Instagram and other social media platforms. These sites are a great way to stay in touch with friends, but businesses can benefit from developing a strong presence on these sites. Here are some tips to help you market your business on social media.
#10. Set some objectives for your campaign. Do you want to rely on social media to increase awareness for your brand or to exclusively drive sales?
Your goals will shape the strategies you adopt for your campaign and help you measure success. Your goals should be aligned with what your target audience uses social media for. You should use surveys and marketing studies to get a better idea of how likely your audience is to make purchases based on what they see on social media.
#9. Join the social media platforms your target audience uses. You should definitely join Facebook and Twitter, but what about Instagram, Pinterest, Google+, Tumblr, LinkedIn and Snapchat?
Find out which sites are popular among your target audience and create profiles on them. Keep in mind that you can reach out to different portions of your target audience by joining several platforms. Do not hesitate to join new platforms as they start becoming popular to see if your audience is on these sites.
#8. Post often. You need to develop a strong presence on social media by posting updates on a regular basis.
The frequency of your posts depends on how active your audience is on these sites and on how often you have valuable content to share. Keep an eye on which posts generate the most engagement to figure out the best time to post.
#7. Fill out your profiles with helpful information. The purpose of your social media profiles is to generate awareness for your brand and lead to sales.
Make sure you include helpful information such as opening hours, an address, a phone number and a link to your official site. Update this information as needed and try using the same pictures for all your profiles so that people can easily identify your brand.
#6. Make sure your social media marketing campaign is consistent with your other campaigns.
The promises you make on your site, the discounts you advertise by email and the content you share on your blog should be on social media as well. There are plenty of tools you can use to automatically post content from your other campaigns to your social media accounts.
#5. Try creating content that will get people to interact with your brand.
You might find that your followers are more likely to share or comment your posts if you share an image or a video compared to a short text. Contests, giveaways and questions might be a good way to generate more engagement.
#4. Always share quality content.
Your campaign will be more likely to generate sales and engagement if the content you share is interesting, valuable and entertaining. Sharing information such as coupon codes or other content that will help people save money on your products is a good example of valuable content. Entertaining content can be anything your audience finds funny and interesting content should teach your followers something. It is best not to post anything if you do not have any quality content available at the moment.
#3. Keep an eye on your metrics. Most social media platforms that give businesses the possibility to create an official page will provide you with metrics.
These numbers will help you get an idea of which posts generated the most engagement and how quickly your outreach is growing. You might also be able to access statistics on your fans and followers to get a better idea of who your target audience is.
#2. Consider investing in ads and sponsored content on social media.
These marketing tools can help you boost your sales as long as you are able to target the right audience. Sites like Facebook give you the possibility to choose who will see your ads or sponsored posts based on the user’s demographics, locations and interests. Develop quality content for these campaigns and keep track of your results.
#1. Make your social media campaign all about interaction.
People want to interact with the brands they love and they will if you share quality content and take the time to respond to the comment you receive. People will be more likely to buy your products or use your services if they had a positive interaction with your brand on social media. You can also encourage customers to use social media to contact you regarding customer service issues. This is a good way to show that you are dedicated to providing your customers with a great experience.
Encourage your audience to share things with you and adapt your campaign in function of what seems to generate the most engagement.
These 10 strategies will help you get the most out of your social media marketing campaign. Keep in mind that developing a good campaign on these platforms can take time since you will have to adapt your approach to the audience you are targeting and to how these individuals use social media.
Think about getting help from a marketing professional or from an agency if you are not getting good result with your campaign.