How Important Is Using Twitter for Small Businesses?

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There’s been a lot of talk lately about Twitter being on the way out. Much of this conjecture is based on some form of truth – while not going backwards, when compared to most other social media platforms its user uptake has noticeably slowed in recent years. Twitter also suffers from a “celebrities only” image […]

6 Small Business Tips for Using Instagram to Its Full Potential

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As a small business owner, you’ll generally be your own marketing department. But while you may not have a master’s degree in the field, social media has happily made marketing your business cheaper, easier and more effective than it’s ever been before. And one of the most accessible platforms for small business owners is Instagram. […]

5 Facebook Tips and Tricks for Small Businesses Looking to Get Ahead

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It’s a dog eat dog world out there, and no one knows this better than small business owners. Competition among businesses is fierce, and finding ways to get ahead can be challenging. In terms of ways to get ahead, Facebook may be one of the best utilities available for small business entrepreneurs. As the most […]

Zero-Dollar Marketing Hacks For Your Small Business

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Small business marketing can be daunting, especially if you don’t have the budget to hire a dedicated marketing coordinator or to splash your advertising across every billboard in town. Luckily for you, you can experience high rewards from quite little effort in internet marketing. All you need is some nous and commitment when it comes […]

5 Essential Avenues for Online Marketing for Small Business

When you think about it, 30 years ago your marketing options were fairly cut and dried. You had print, radio, television, and those sweet airplanes that had the long signs hanging off the back of them. God, they were cool. So, obviously, everybody with half a brain chose to put an airplane banner in the […]

7 Myths About Social Networking for Business

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There’s a lot of misinformation out there about social media for small businesses. These are seven of the worst myths about social networking for business that may be leading you down the garden path with your business social media. Business Social Media Myths 1. Social media isn’t essential No matter how big a brand or […]

5 Small Business Marketing Trends That Will Explode in 2019

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2019 – like the 10 or 15 years before it – is looking like it’s going to be a big one in the digital marketing sphere. As technologies and strategies are developed, and conventional wisdom is challenged and changed, those who are looking to experience success with their marketing efforts will need to have their […]

The 7 Commandments: Social Media Etiquette for Business

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“And so Mark Zuckerberg came down from Mount Sinai bearing two stone tablets, on which were scrawled seven commandments for businesses who were hoping to make the most of their social media marketing channels.” – Exodus 20:1 [Facebook edition] Social media is new. Social media marketing is even newer. When things are new, they are […]

What Not to Do on Social Media (If You’re A Small Business)

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The emergence of social media as a marketing tool has been a game changer for small businesses. Suddenly you don’t need a massive budget to connect with an audience, promote your brand, and advertise your product. You also don’t need to employ a fancy marketing team, you can do it all yourself with a few […]

How to be Social Media Savvy as a Small Business

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As a small business owner, social media presence is essential for exposure, branding, customer service, marketing, and all manner of other uses. The modern day business just doesn’t exist without being on social media. Unfortunately for the small business owner, however, it’s just another thing to have to think about. Being social media savvy as […]