How the Evolving Role of Social Media Is Shaping E-commerce

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Where social media has historically been a place where users interact with their favourite people, it’s quickly becoming a place where users more often interact with their favourite brands. Social media has proven to be an incredible marketing tool; one that more and more brands are doing their best to capitalise on. The evolution of […]

E-commerce on Social Media: A Guide to Social Shopping Basics

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From its humble beginnings as a simple tool that helped friends connect to friends, social media has grown into a marketing phenomenon. It’s now an integral part of people’s lives, with Facebook activity currently taking up no less than 50 minutes of each of their 2 billion users’ days. E-commerce brands simply cannot ignore the […]

5 Creative Content Marketing Ideas for Your eCommerce Business

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Content marketing is based on a simple premise – offering something of value to people in return for their attention. Rather than blatantly advertising to your audience by treating them as the customer and your company as the salesman, content marketing allows you instead to build a relationship. You’re supplying them with something beneficial, be […]

Why is Social Media Important for E-commerce Businesses?

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Social media began simply as a way to poke and throw digital sheep at those within your personal network. But from what wasn’t exactly the most hallowed of beginnings, it has grown into perhaps the most influential technology of the 21st century. Over a third of this planet’s people (2.56 billion or 34%) are now […]