How Does Instagram Feed Work: Deciding On What’s Important

If you’re one of the 500+ million people who enjoy the minimalist sights and sounds of the Instagram platform, you’ll have noticed that there was a change to the platform back in May of 2016. And for a platform that isn’t exactly the most complex or intricate, this change was about as big as any […]

How to Create the Best Happy Hour, and a Social Media Post to Match

The happy hour is a hospitality institution. Dating back to US prohibition, it was originally the serving of illegal drinks in speakeasies to patrons who were about to head out to dinner. But when prohibition ended, so did the happy hour. It wasn’t until the 1950s that the phrase again reared its beautiful head, this […]

5 Bold Predictions: What is the Future of Social Media?

Making predictions about technology is a fruitless task. If 1960s sci-fi is to be believed, we should all be hanging out on Mars right now and high-fiving each other about the fact that we instantly lost 60% of our bodyweight from the change in gravity. If a 2005 prediction were to be believed, Tom from […]

8 of the Best Restaurant Blogs for Any Restaurant Owner to Read

The World Wide Web is a treasure trove of information and one that is completely free to peruse. Everything that a restaurateur wants or needs to know is on there; it’s just a matter of looking it up. But the sheer amount of content available can be overwhelming. And often you don’t know exactly what […]

A Look Back at Social Media in 2016

As the dust finally settles on the interesting year of 2016, it’s the perfect time to look back and review the year that was. But putting aside the obvious celebrity deaths, the tense international relations and the political talking points, what did 2016 look like from a social media standpoint? Let’s look at how each […]

5 Qualities That All Top Rated Food Blogs Share

If you switch on your television, you’ll quickly realize that cooking is in. Between MasterChef, Bake-Off and Gordon Ramsey yelling at anything with a pulse, it’s fair to say that food is – pardoning the pun – so hot right now. Along with the small screen, the blogosphere has also jumped excitedly aboard the food […]

5 Fresh and Fun Restaurant Promotion Ideas

As a restaurant owner, the basics of restaurant promotion will have been drilled into you ad nauseam over the years; be active on Facebook, create a Google business profile, invest in online marketing. Sure, these strategies are popular because they work, but the reality is that every restaurant owner worth their salt is going to […]

How Does Twitter Go About Deciding What’s Trending?

A Twitter trending hashtag. Whether it’s an earthquake in South America, the death of a rock star, or a model wearing a particularly revealing swimsuit, this little Twitter function tells you in an instant what’s got the world talking. But how does Twitter decide what’s trend-worthy? What social media magic do they inject to ensure […]

Restaurant Marketing of the Future: Measurable and Local

The marketing game has changed a lot over the last couple of decades. Where marketing strategies of the 80s and 90s might’ve centered on flyers, radio slots and blimps (blimps were a huge thing back then, don’t try and tell me otherwise), things have changed. And they’re still changing. The digital revolution of the last […]

4 of the Latest Hospitality Social Media Marketing Trends

As a pub, bar, café or restaurant, it’s important to stay relevant. Marketing is the obvious way to do this, ensuring that your business remains visible and at the forefront of people’s minds. But just as your business needs to stay relevant, so too do the marketing means by which you advertise it. Social media […]