5 Essential Avenues for Online Marketing for Small Business

When you think about it, 30 years ago your marketing options were fairly cut and dried. You had print, radio, television, and those sweet airplanes that had the long signs hanging off the back of them. God, they were cool. So, obviously, everybody with half a brain chose to put an airplane banner in the […]

Top Marketing Ideas for Cafés, Restaurants and Bars

The hospitality industry is built on a simple premise. Everyone wants to eat, drink and be merry. Not only are these things fun, they are somewhat mandatory. If you aren’t eating, drinking, and being merry, life can get pretty hard pretty quick. But an industry so essential brings with it a truckload of competition. The […]

4 of the Most Impactful Changes in Social Media through the Years

Like a young lady who can’t decide which outfit looks best, the world of social media is constantly changing. Some changes are more momentous than others, however. The Facebook, Instagram and Twitter of today are almost unrecognisable from their first iterations, but which of the multitude of changes that these social media giants have made […]

7 Habits of Successful Brands on Instagram

Unlike success in professional sports or theoretical physics, Instagram fame isn’t reliant on natural ability. The fact is that anyone can be an Instagram star if they have both the know-how and the gumption to do it. It just requires patience, research and an investment of time that many brands aren’t willing to make. But […]

5 Small Business Marketing Trends That Will Explode in 2019

2019 – like the 10 or 15 years before it – is looking like it’s going to be a big one in the digital marketing sphere. As technologies and strategies are developed, and conventional wisdom is challenged and changed, those who are looking to experience success with their marketing efforts will need to have their […]

The 7 Commandments: Social Media Etiquette for Business

“And so Mark Zuckerberg came down from Mount Sinai bearing two stone tablets, on which were scrawled seven commandments for businesses who were hoping to make the most of their social media marketing channels.” – Exodus 20:1 [Facebook edition] Social media is new. Social media marketing is even newer. When things are new, they are […]

4 Lessons from Multi-National Companies That Are Doing Social Media Right

How do big brands get to be big brands? Well, they tend to do all aspects of business better than most. It makes sense to look to these giants for inspiration on how to conduct your own small business dealings, but all too often the lessons that you gain from how they operate are unable […]

The Year That Was: Social Media Trends in 2016

For better or for worse, 2016 happened. What we can say is that it’s been an interesting year, and not just in a political or global event sense. The world of social media has continued to go from strength to strength, and is now so ubiquitous that it’s hard to imagine what life was like […]

8 of the Most Common Online Marketing Hashtag Mistakes

Since being unveiled on Twitter in 2007, hashtags have become an unstoppable cultural phenomenon. And being the opportunists that they are, marketers soon figured out that this simple social search function could be an absolute game-changer for brands. Fast forward to today, and you’d presume that enough time has passed that many hashtag mistakes are […]

How to Get Your Bar or Café Trending on Social Media

Being behind a trending hashtag is seen as the holy grail of social media marketing. It’s vindication that your marketing efforts are working; that so many people find your topic worthy of talking about that it makes it into the top conversations online. But trending on social media is the domain of presidents, blockbuster movies […]