Restaurant Promotions: 3 of the Best Ever and 3 of the Worst Ever

You have to be creative to get ahead in the restaurant game. It’s one of the most competitive industries in the world, and to stand out from the crowd can be the ultimate challenge. Promotions provide a great way to do just that, giving your restaurant a unique selling point that gets customers’ heads turning. […]

Why Internet Marketing Is Vital for the Success of Your Coffee Shop

There’s a temptation for smaller businesses to think that digital marketing isn’t worth the effort; that it’s best left to the big end of town with their big marketing budgets or that you need a specific skill set to do it effectively and efficiently. This line of thought is rife within the café sector. Starbucks […]

Growing and Managing Your Restaurant’s Reputation Through Online Marketing

Reputation is everything in the restaurant game. A good standing will have patrons rolling through the door, drawn in by tantalising whispers and word-of-mouth. But such repute doesn’t just happen; it can take years for any restaurateur to build a good reputation and takes but a moment for it to be destroyed. You’re in control […]

6 of the Freshest Ideas for Marketing Your Bar

Unless you’ve somehow found yourself holding a monopoly in a one bar town, as a bar owner you’ll face stiff and constant competition. In order to truly succeed you’ll need to be creative. You’ll need to use all of your marketing wiles to attract new customers and to keep your old ones. But truly good […]

How Important Is Using Twitter for Small Businesses?

There’s been a lot of talk lately about Twitter being on the way out. Much of this conjecture is based on some form of truth – while not going backwards, when compared to most other social media platforms its user uptake has noticeably slowed in recent years. Twitter also suffers from a “celebrities only” image […]

4 Online Marketing Trends That You Can’t Ignore in 2017

Time flies when you’re having fun. The year that is 2017 is already halfway done, and what a year it’s been. Not least in terms of digital marketing. Like a piece of Play-Doh in a kindergarten, online marketing is forever morphing and changing. Over the course of a few short years, it can become almost […]

6 Small Business Tips for Using Instagram to Its Full Potential

As a small business owner, you’ll generally be your own marketing department. But while you may not have a master’s degree in the field, social media has happily made marketing your business cheaper, easier and more effective than it’s ever been before. And one of the most accessible platforms for small business owners is Instagram. […]

5 Facebook Tips and Tricks for Small Businesses Looking to Get Ahead

It’s a dog eat dog world out there, and no one knows this better than small business owners. Competition among businesses is fierce, and finding ways to get ahead can be challenging. In terms of ways to get ahead, Facebook may be one of the best utilities available for small business entrepreneurs. As the most […]

How Social Media Is Changing the Face of the Food Business

Unless you’re Amish, social media has, by now, permeated your life in a wealth of ways. Even if you don’t have a social profile to your name, your loved ones will, and the organisations that you deal with day-to-day most certainly will. Organisations simply must put a firm focus on social media these days, lest […]

Top 5 Social Media Sites for Bars, Cafés and Restaurants

Everyone eats. As far as truth bombs go that’s not exactly nuclear, but it does provide the impetus for many to get into the hospitality game. Unfortunately, this very thought train is one that’s boarded by quite a few people, making hospitality one of the most competitive industries around. So how do you effectively rise […]