Outside the Box Marketing Ideas for Coffee Shops

Looking for marketing ideas for coffee shops? Standing out in a world full of constant marketing can be difficult. Especially when you’re a coffee shop in a world full of cafes, coffee carts, and Starbucks who are all competing for the same customers. Marketing your coffee shop in a way that makes people pay attention […]

The Old and The New: Approaches to Restaurant Promotion

There is a multitude of approaches to restaurant promotion, some as old as time, some new and novel. The way in which you promote your restaurant should reflect what you’re trying to achieve through the promotion. This can range from branding and positioning your eatery, to increasing the frequency with which people visit. Let’s take […]

5 Top Content Marketing Ideas For Restaurants

The restaurant game is a fierce one with a lot of competition. If your food and your service are great you’ll have customers coming back for more, but how do you get new people in in the first place? By marketing. And in this day and age, it’s all about content marketing. Getting stuff out […]

How to Promote Your Instagram Account

So you’ve joined the world of filters and hashtags and started an Instagram account? Good on you! It’s a fun, simple, visually appealing, entertaining, and interesting way to develop and engage with a whole new online community. Instagram is a great tool to have in your social media toolbox, and, if you play your cards […]

A Beginner’s Guide to Social Media for Coffee Shops

Social media is like the online version of the local coffee shop – it’s where people come to hang out, spend time, and catch up on what’s been going on. There’s never been a better or more influential time to have a social media presence for your café. On social media, you can promote your […]

Zero-Dollar Marketing Hacks For Your Small Business

Small business marketing can be daunting, especially if you don’t have the budget to hire a dedicated marketing coordinator or to splash your advertising across every billboard in town. Luckily for you, you can experience high rewards from quite little effort in internet marketing. All you need is some nous and commitment when it comes […]

How to Develop A Strong Brand Strategy

First, what do we mean when we say “brand strategy?” Branding represents every tangible element of your business, from your logo, to your interaction with customers, which, all together, creates an image of who you are and how you want people to see you. Brand strategy is how you plan to deliver all of those […]

How to Get More Likes and Followers on Instagram

Instagram – it’s the fun, free photo-sharing app that allows you to connect with other users from all over the world. For businesses, it’s a great way to promote your brand and increase brand awareness. But before you start snapping pictures of your morning latte, here are some tips and tricks for maximum impact on […]

Restaurant Trends in Social Media that You Need to Follow

For restaurant owners, social media is one of the easiest and most effective ways to get in touch and keep in touch with customers. Every restaurant – from the Michelin starred to the family run takeaway – has at least a Facebook page. But having an online presence is a dynamic activity. Setting up a […]

7 Myths About Social Networking for Business

There’s a lot of misinformation out there about social media for small businesses. These are seven of the worst myths about social networking for business that may be leading you down the garden path with your business social media. Business Social Media Myths 1. Social media isn’t essential No matter how big a brand or […]