How to Create Your Restaurant’s Social Media Marketing Plan

Restaurants and social media are a match made in heaven. Restaurants provide their clientele with an experience; one that is often documented on the customer’s own social media wall. Why wouldn’t your restaurant be keen to get in on the action? Unfortunately, thoughtlessly setting up a Facebook page for your restaurant does not make for […]

The 5 Most Important Types of Content Marketing Metrics

Even if you’re just beginning to dip your toe into the world of content marketing, you will have already discovered the importance of understanding and acting on analytics metrics. Unfortunately to newcomers to the content marketing game, this can be very daunting. Even if you understand what metric measures are, how do you apply that […]